Adfreak has an interesting post called ‘When will Apple ditch the name iTunes‘. I think that it is quite relevant because now that Apple are offering TV shows and other video content, the name is starting to become outdated and will now doubt need to be rebranded at some point.
In this age of emerging content channels, a generic brand name is becoming ever more important because by staking your colours to the mast now could prove to be an expensive decision in the long run. iTunes could become iMedia at some point. It’s all well and good for a company like Apple that can afford to rebrand and will also have the cash to spend on making a big song and dance about it, but small companies could feel the bite.
My main website PKelly PR is a good example of this. What happens if I branch out into another discipline. Most people that see my website address will think that it has to do with Public Relations and may overlook it. Given the fact that people change profession three of four times over their lifetime now, it would probably have been a better idea to go with something like www.pkellypr.com. However now that I’ve built up an audience, it’s going to be harder to change.
